The rain couldn’t stop the Pacific Originals store launch even if it tried. With a bleak weather forecast and a steady drizzle early in the day, the show did go on. Pacific Originals by Deadways is finally open to the public. Support came from all fronts. From the Cebu fixed gear community to the indie clothing supporters, everyone was there to celebrate a new chapter in Cebu. The store not only carries Deadways products but also a curated selection from powerhouse Daily Grind (Manila), upstart Revere (Davao), and grooming brand Eight Wolves.
A first look at the store and there is no mistaking it for any other than a Deadways store. The aesthetics and layout of the store are consistent with the brand’s overall branding and identity. Owner and creative director Franz Villanueva is a man who knows what he wants and never settles for less, nor is he swayed by trends. It took him a few years to put up a store, but his patience has truly been a virtue as Pacific Originals has exceeded expectations.
Check out some photos we took at the store launch below. Visit them at 271-A Rahmann Extension, Gorordo Avenue
Cebu City. Follow their Facebook page to know more about them.
Photos: Matt Blanes