Always refreshing and always improving, Deadways is back for their first ever collection for 2017. With a new approach in lookbook presentation, Deadways has once again stood out from the current trend of “only-women-in-men’s-clothing” and “blogger-pose” lookbooks, opting for more a natural and candid shot. Their latest lookbook reminds me of campaigns from famous fashion brands of yesteryear (Guess, Benetton) where candid and natural looks were utilized over edgy sophistication. And not only did they drop a new collection, they also launched a new and improved website.
Deadways is proving that they’re ready for 2017, taking the challenge of how to stand-out in today’s relatively saturated market. Whether in e-commerce, presentation, and design, they’re not backing down and are working to solidify their position as one of the country’s premiere independent lifestyle brand.
Check out the lookbook below and cop the latest collection here.
Lookbook shot by Ian Intong.