The rain couldn’t stop the Pacific Originals store launch even if it tried. With a bleak weather forecast and a steady drizzle early in the day, the show did go on. Pacific Originals by Deadways is finally open to the public. Support came from all fronts. From the Cebu fixed gear community to the indie clothing supporters, everyone was there to celebrate a new chapter in Cebu. The store not only carries Deadways products but also a curated selection from powerhouse Daily Grind (Manila), upstart Revere (Davao), and grooming brand Eight Wolves.
A first look at the store and there is no mistaking it for any other than a Deadways store. The aesthetics and layout of the store are consistent with the brand’s overall branding and identity. Owner and creative director Franz Villanueva is a man who knows what he wants and never settles for less, nor is he swayed by trends. It took him a few years to put up a store, but his patience has truly been a virtue as Pacific Originals has exceeded expectations.
Check out some photos we took at the store launch below. Visit them at 271-A Rahmann Extension, Gorordo Avenue
Cebu City. Follow their Facebook page to know more about them.
Photos: Matt Blanes
Franz Villanueva, founder and creative director of Deadways, has finally done it! After years of dreaming of having a flagship store for his brand, the launch of Pacific Originals, Deadways’ flagship, and lifestyle concept store, marks a new chapter in Cebu’s streetwear scene. The store launching event will be this coming Saturday, September 30, from 3 PM – 8 PM, at 271-A Rahmann Extension, Gorordo Avenue, Cebu City.
“Pacific Originals is birthed out of passion. A passion that doesn’t settle. A passion that believes anything is possible with hard work, commitment, and perseverance.” – Franz Villanueva
In addition to being the flagship store for Deadways, Pacific Originals will also carry a curated selection of some of the best independent brands in the country, with the goal of bringing quality local products in our shores and push the Cebuano’s appreciation for it. Expect in-store exclusives, food, and drinks, as well as musical performances on the opening day.
Witness the start of a new chapter in Deadways young history, as they aim to create a stronger community and bridge people from different backgrounds and subcultures in Cebu through Pacific Originals.
Visit the official event page here for more details.
[ Press Release ]
In more ways than one, the word ‘f*ck’ evokes unease or even discomfort. In a relatively open-minded and mostly conservative society like ours, swearing, no matter how “cool” it makes one feel, is still considered crude, and it’s a brave move to name a clothing brand derivative of a swear word. But veterans of the local independent clothing scene Mcoy (of Markov Clothing) and Doyle (of Killapinas) don’t seem fazed at all. With a friendship that dates back to their high school years formed through their love of punk and hardcore, they created FXCK to apply what they learned from the success (and mistakes) of their respective brands while staying true to their roots. It’s an amalgamation of their aesthetics and roots, a “best of both worlds” if you may.
Their debut collection which was released recently is as provocative as their name implies. Their graphics, as well as text-based designs, reminiscent of 90s angst, seems like a social commentary of sorts. Three tees stand out among the rest. The Youth tee, the United tee, and the Donut Dan tee. But even their logo tee and snapback are a statement on their own.
Is Cebu ready for FXCK? That remains to be seen. But anyone challenging the status quo is definitely a welcome addition to the already growing roster of independent brands in our city. If they stay consistent with their approach to design and stand firm on their provocative branding, they might find themselves having a cult following, similar to what FTP (Fuck the Population), FUCT, and Creep Street has enjoyed over the years.
Check out The First Collection lookbook below and head over to their website
to cop their products.
Strap is back at it again! The Third Quarter collection consisting of graphic tees and long sleeve crewnecks, shows the brand staying true to their roots, representing where they’re from and doing it with minimal graphics as they’ve always done. Strap has also, for the first time, made their products available in Manila via the much-loved skate store WeLegendary.
As they brace for the future, the brand continues to evolve and grow, and we hear a proper physical store is in the works, which is something that we’re very excited for.
Check out the lookbook below and visit their website or their HQ to score a piece.
Fred Perry, a British brand rooted in sports, specifically tennis, has been around since the 1950s, with one of the most recognizable logos ever made, cherished by fashion elites, rockstars, and the everyman. Although created for the athlete, they have been part of the British subculture since they started and has been adopted by every generation, which makes sense for them to host an event highlighting musicians from different genres. The Subculture series started in 2015, but they started their first series in Cebu last November of 2016 and now, they are back with another eclectic mix of artists for this years’ event.
Catch Fred Perry’s #SubcultureLive Cebu this 08 SEP (FRI) – 21:00 ~ On at Draft Punk: Brewers & Skewers. Featuring Cebuano artists Honeydrop, Marcelo 憂い, Carlisle + A E L A, Mandaue Nights, and H A U L. Free entry, free drinks, and of course, feel free to dance the night away. Visit their Facebook event page here, and check out the poster below for more details.